PAID SEARCH

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Smart brands use search to leverage the power of intent and show up exactly where and when their consumers are looking for them. According to Google, there are more than 3.5B searches done per day and 50% of consumers will visit a store within one day of a local search on their smartphone, making search a high impact, data rich channel for brands.

A truly impactful search solution is built with a firm understanding of business goals, customers, and future search intent. It is capable of cutting through the noise and providing a more seamless advertising experience for the searcher while delivering the right outcomes for our clients.  Our process begins with understanding the audience.

Using available technologies, we collect psychographic, demographic and shopping data including CRM, social, real-time product inventory, pricing, cross-channel performance, and third party information to build out a robust audience identity.

With this in hand, we are able to pair it with keyword data to build predictive models, identifying the patterns of the ideal audience, such as when they are searching, on what device, and during what time of day. This allows us to tailor our messaging and the search results to drive them exactly where they, and our clients, want them to be.

Pay per click (PPC) is a highly used approach of digital advertising in which a business can place ads on top search engine position to promote the business, product or service online. Rates are determined by the number of viewers that click on the advertisement, who are then redirected to the promoted landing page. PPC drives immediate response, and is especially beneficial for those looking to increase traffic to a website over a short period of time. 

PPC leveraging the best industry specific keywords and ad copy is critical to drive the right viewers to click through and learn more. PPC is often used to support digital marketing campaign initiatives, specific products or services, and parallel with an SEO strategy to support early stages of website traffic generation. Search engine advertising is one of the most used forms of PPC, and such ads appear in keyword search results labeled “Ad” driving “purchased” viewers to a website.

By leveraging pay-per-click marketing services, GALEANA|MEDIA can help your website or campaign reach the next level. We create a customized strategy and reporting system tailored to your needs and business objectives to ensure your measure of success is our primary goal. Providing you support and guidance while managing your ad campaigns, we are able to maximize the return on your investment by increasing leads, traffic to your site, or creating viral brand awareness with measurable results.