SEARCH ENGINE OPTIMIZATION

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Consumers don’t seek brands or advertisements. They seek answers, explore interests, and accomplish tasks. They use search engines to find solutions for any need they have. There’s a ripe opportunity for brands to create content that’s both desired and useful to the consumer. Content that creates a dialogue vs. a monologue. Content that helps users now and in the future.

By creating content that satisfies an audience’s needs, brands become a trusted partner, not a one-time destination. 

Our search engine optimization (SEO) strategy is two-fold: establish an ownable presence with foundational content that is easy for a brand’s audience to find, then constantly optimize this presence by creating new content that aligns with the ever-changing needs of the consumer.

EXPERTISE:

• Holistic organic search strategy
• Keyword research
• Technical site audit and recommendations
• Content strategy and recommendations
• Continual web property optimization
• Cross-channel integration
• SEO campaign management
• Google Search Console data monitoring and analysis
• YouTube channel and video optimization
• Link building Search insights for brand strategy
• Search listening

Success in organic search is rooted in leveraging the channel’s greatest strength: its ability to capture a consumer’s interest at the moment they are looking to satisfy a need. 

Through research backed by data, we align keywords with content and landing pages to match and serve the audience’s needs, building a brand’s value to the consumer by providing them with specific information they are seeking at that moment.

Our SEO initiatives are rooted in data. It allows us to understand consumers’ needs and their search intent, which helps us determine the most valuable content needed to address a user’s desires. From there, we optimize the brand’s website to deliver search engine visibility which drives engagement and conversions.  

We engage in extensive, in-depth keyword research across the entire span of searches relevant to the brand. Search keywords are grouped by topic (i.e., what is the particular product or service being sought?) and intent (i.e., what action does the searcher intend to take?). These keywords are then appropriately targeted with aligned messaging and content as a part of our SEO engagements.