SOCIAL MEDIA
Building social ecosystems that connect brands and people through shared interactions.
The ability to reach consumers at every stage of their journeys has helped social media marketing become the most powerful factor in their purchasing decisions.
Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success.
That’s why we use data and insights to drive the quality of the content we create and the efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.
EXPERTISE:
- Strategy & Insights
- Creative Campaigns
- Community Planning & Management
- Listening & Engagement
- Content Development & Production
- Media Amplification
- Engagement
- Analytics & Reporting
OUR APPROACH
A DATA-DRIVEN ECOSYSTEM
Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the fray, we must determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem:
OWNED
What differentiates your brand from its competitors and provides benefit to consumers? How are you communicating your brand’s purpose within each social channel?
EARNED
How are you driving engagement and conversation among consumers, advocates and influencers?
PAID
Who is the right audience, at the right price, at the right time? How are you amplifying content to reach new audiences?
We achieve best results by integrating each of these into a holistic strategy that supports a single shared objective. Using data and analytics, we then create frameworks to optimize the program in real-time and track success against the brand’s predetermined marketing objectives.