Galeana Media
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Galeana Media
Home
About Us
Services
  • Web Development
  • Social Media
  • Paid Search
  • SEO
Contact Us
More
  • Home
  • About Us
  • Services
    • Web Development
    • Social Media
    • Paid Search
    • SEO
  • Contact Us
  • Home
  • About Us
  • Services
  • Contact Us

SOCIAL MEDIA

Building social ecosystems that connect brands and people through shared interactions.

The ability to reach consumers at every stage of their journeys has helped social media marketing become the most powerful factor in their purchasing decisions.


Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success.


That’s why we use data and insights to drive the quality of the content we create and the efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.


EXPERTISE:

  • Strategy & Insights
  • Creative Campaigns
  • Community Planning & Management
  • Listening & Engagement
  • Content Development & Production
  • Media Amplification
  • Engagement
  • Analytics & Reporting

OUR APPROACH

A DATA-DRIVEN ECOSYSTEM

Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the fray, we must determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem: 

OWNED

What differentiates your brand from its competitors and provides benefit to consumers? How are you communicating your brand’s purpose within each social channel?

EARNED

How are you driving engagement and conversation among consumers, advocates and influencers?

PAID

Who is the right audience, at the right price, at the right time? How are you amplifying content to reach new audiences?

We achieve best results by integrating each of these into a holistic strategy that supports a single shared objective. Using data and analytics, we then create frameworks to optimize the program in real-time and track success against the brand’s predetermined marketing objectives.

THE COMPONENTS OF SOCIAL SUCCESS

CONTENT DEVELOPMENT & PRODUCTION

CONTENT DEVELOPMENT & PRODUCTION

CONTENT DEVELOPMENT & PRODUCTION

Creating story-driven copy, video, and VR content, based on social insights and analysis, that ties unifies social communications pillars behind a single brand purpose.

STRATEGY & INSIGHTS

CONTENT DEVELOPMENT & PRODUCTION

CONTENT DEVELOPMENT & PRODUCTION

Developing objective-driven social media marketing strategies, fueled by data, that integrate owned, earned, and paid channels to deliver real measurable business and marketing results.

INFLUENCER ENGAGEMENT

CONTENT DEVELOPMENT & PRODUCTION

INFLUENCER ENGAGEMENT

Creating organic and media-driven influencer and advocate marketing programs, establishing authentic relationships to drive awareness, loyalty, and content creation.

EVENT ACTIVATION

ANALYTICS & REPORTING

INFLUENCER ENGAGEMENT

Integrating digital and event marketing, develop social media marketing strategies to drive pre-event awareness and engagement, during event social activation and post-event conversation.

SOCIAL ADVERTISING

ANALYTICS & REPORTING

ANALYTICS & REPORTING

Developing and implementing paid social advertising strategies to increase reach and drive desirable consumer actions through amplification of owned and earned media.

ANALYTICS & REPORTING

ANALYTICS & REPORTING

ANALYTICS & REPORTING

Tracking activities across the digital ecosystem to provide real-time insights that drive marketing efforts – then optimizing these activities against identified KPIs.

The best time to plant a tree was 20 years ago. The second best time is now.

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